It’s All in the Jeans

With all the great debate swirling around primaries and parties this season, I have become oddly intrigued by a rather unusual issue, one that has absolutely nothing to do with my politics. 

May the best integrated campaign win

As GM, Ford, and Honda do everything they can to try to re-take market share from troubled Toyota, the advertising guns have been a-blazin.’ You would probably have to have been living under the proverbial rock to have missed GM’s ubiquitous “May the best car win” campaign. So, it brought a wry smile to my face when I stumbled across this online Chevy ad the other day:

Are you anticipating roadblocks?

So it looks like the economy just might be turning around, albeit slowly. (And who knows what news today’s stock market may bring.) With this tentative optimism, most companies are furiously looking for ways to improve sales. But we would issue this warning: be sure you are anticipating potential roadblocks.

Let your customers choose

Your customers are choosing, whether you’re the one giving them the choices — or not. That’s the message of the Web 2.0 era, and it was reinforced again in the last week of July. That’s when the hottest viral video of the week belonged to a UK nonprofit dedicated to stopping violence. The campaign launched on YouTube and within a couple weeks had rocketed to three-quarters of a million views per week.