Posting company status updates on LinkedIn

Last week, LinkedIn made it possible for LinkedIn users to be able to post status updates for their companies on LinkedIn. The process is relatively simple for users who are company page administrators. But, if you haven’t heard about it, here’s a quick overview of the new LinkedIn status update for company pages.

Does social media fit the B2B market?

A number of people I’ve talked to recently don’t understand all the fuss around social media. What is it? Why is it growing so fast? Can Twitter help or hurt us? Do we need to do anything? Psychologists say that people remember things presented to them in 3s so, briefly, here’s my take, in 3s:

Social Media Part II: Using Facebook for BtoB

Like Twitter, Facebook can also be used as a way to reach and connect with key audiences anywhere in the world. In fact, Facebook can be used in 70 different languages. Unlike Twitter, however, Facebook allows you to build what are called fan pages or groups. There are slight differences between a Facebook fan page and a group, but they both allow you to share news, pictures, videos, and more. Below are a few idea generators on how to use Facebook for BtoB.