You are currently browsing the monthly archive for October 2009.

Over the weekend I was shopping with my wife for some storage boxes for vacation keepsakes. (Don’t ask. It’s too complicated. The short version is that I like to keep memories from our annual family vacations, but I’m too lazy to bother with trying to create scrapbooks.) We looked at the usual suspects – A.C. Moore, Michaels, Hobby Lobby, etc., and even tried Walmart. I thought I’d visit Walmart’s website as well, and found the strangest thing.
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Some people call LinkedIn their digital Rolodex, which it can be, but it offers much more. It can also be a tool to help you form business partnerships, research trends, ask questions, form and join groups, follow discussions, and show thought leadership.

linkedinAs a company, you can set up a corporate page, which details the organization, including location, employees and website. By starting a group, you can invite people to join, start conversations, and build a community with your audience. As an individual, you can build your personal profile and become part of groups or associations. Why is all of this important? Like Twitter and Facebook, LinkedIn is yet another way to connect with your audience on multiple levels.

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Like Twitter, Facebook can also be used as a way to reach and connect with key audiences anywhere in the world. In fact, Facebook can be used in 70 different languages. Unlike Twitter, however, Facebook allows you to build what are called fan pages or groups. There are slight differences between a Facebook fan page and a group, but they both allow you to share news, pictures, videos, and more. Below are a few idea generators on how to use Facebook for BtoB. Read the rest of this entry »

When we’re brainstorming ideas for an ad, one of the old “standbys” is to use some sort of testimonial. Now, for those of us creatives who regard ourselves as “original thinkers” (whether we really are or not is highly debatable, but that’s a topic for another blog), the idea of a testimonial usually sends shivers of horror down our spine.
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saturn_logoIt was a sad day when GM announced last week that it was finally pulling the plug on Saturn. When the brand was launched, the company was carefully planned and its marketing orchestrated to create something dramatically different – and it worked (back in the early 90s, at least). What did Saturn do? And is there any way to apply those lessons to b-to-b companies? Here are 4 key steps Saturn took:
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TwitterTwitter. Facebook. LinkedIn. They are all tools in the ever-growing world of social media, but how do these internet-based services play out in BtoB? I’d like to take some time over the next few posts to demystify what they really do and share some helpful tips on how they can impact your business.

Twitter

Call it silly, but with 140 characters or less, you can accomplish great things. Think of Twitter as the invitation to the party. It’s a way to entice your audience to greater things, such as your website, blog, a video, a news release, and the list goes on. I often get this question from our clients, “I understand the importance of Twitter, but what do we tweet about?” Well, the short answer is: a lot of stuff! Below are a few examples to help get the social media juices flowing:

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