You are currently browsing the monthly archive for January 2010.

What does it take to be retweeted? According to a recent article in Public Relations Tactics, 70 percent of retweets contain a link. Including a link is one way to increase the likelihood that your message will be retweeted. Another way to increase your visibility is to include specific words, such as nouns and third person verbs.

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According to several news reports, Holiday Inn hotels in London and Manchester, England will be offering a trial of a human bed-warming service. Did they do any market research to see if people actually WANT this?

Apparently, the “warmer” will be fully dressed and leave the bed before the room’s occupant gets in. But it all seems just a bit freaky to me.

There’s the whole stranger’s-hair-on-my-pillow thing. The whole stranger-in-my-hotel-room thing. The whole stand-in-front-of-someone-in-my-pjs thing. Which leads me to the whole “you have GOT to be kidding, right?” thing.

Perhaps I’m a bit on the squeamish side, but I can’t imagine I’m the only one who will have this kind of reaction. Which makes me wonder:  how much market research did the hotel chain actually do before introducing this? (Of course, the joke could be on all of us, who are in a way creating the research Holiday Inn wants, and helping them to a great deal of free publicity in the process.)

The moral of my little bedtime story? Make sure that you vet whatever crazy new product idea you have before going global with it, with a little research we like to call a market opportunity assessment. It could save you some frustration, and potentially a good deal of ribbing on a late-night comedy show or two.

You have just completed an application story or a white paper, now what? Well, they are great thought leadership tools to put on your website, but don’t let it stop there. Since you have put the time and money into developing these resources, maximize your investment by utilizing them in multiple ways. Read the rest of this entry »

A few weeks ago I got to spend a half-day at the nearby BMW Performance Driving School, racing a number of their very cool cars for an afternoon. Thanks to my friend Kamran Popkin, I saw firsthand how the BMW brand permeates the entire experience, and came away with a few branding lessons – as well as a track victory, some cool promo items, and an enormous grin.
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This holiday season, I traveled from Atlanta to D.C. on board a standard Delta aircraft. While everything seemed to be the same as usual – beverage service, small overhead compartments, pretzels and peanuts, tiny bathrooms, etc. – I was pleasantly surprised to find that they now offer Gogo, a service that allows you to connect to the internet while in the air. At 30,000+ feet and essentially nowhere to go, this is a dream come true for me.

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