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It is a common debate in the PR profession. Are clip books useless, or do they still hold value? I think the answer could go either way. On one hand, clip books and impressions are a thing of the past because they cannot be tied directly to sales. On the other hand, clip books can visually show placement success and increased coverage year-over-year.

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Have you ever thought about why customers buy your product? Is it because of your brand name or the product features and benefits, or maybe the persuasive copy written in the catalog? Or is it price?  Read the rest of this entry »

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