You are currently browsing the monthly archive for April 2011.

With content at the core of customer conversations, some marketing departments are operating more like newsrooms … hiring journalists to crank out verbiage and communicate compelling brand stories in the marketplace.  (See “Content needs drive organizational changes” in the April edition of BtoB Magazine.)

Read the rest of this entry »

Chick-fil-A logoPeople here at VantagePoint will tell you that I am a big fan of Chick-fil-A. On my way to a client meeting yesterday, I had only a few minutes to grab a quick bite. I had two options: Chick-fil-A or another leading fast food restaurant that I won’t mention by name. Because of my brand loyalty to Chick-fil-A, I was able to make the decision quickly and pulled into their parking lot. What happened next really made a significant impression (and hence the reason for this blog entry).
Read the rest of this entry »

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 26 other followers

About VantagePoint

VantagePoint's integrated approach to b-to-b marketing combines keen insight with bright ideas to strengthen your brand's market impact, no matter what the economy. Let us help you get a fresh perspective.

on the web: www.vantagep.com

on Twitter

on Facebook

on LinkedIn

on the phone: 864.331.1240

Categories

our Twitter feed