You are currently browsing the monthly archive for October 2011.

In today’s economy, it’s only natural to be looking for areas in your marketing budget to cut costs or reallocate. And with printing often being a significant expense for many marketing initiatives, it can seem like an easy decision to go with the cheapest printer and a house stock. After all, it’s just paper and ink, right?

Not so fast! A less-than-professional print job can send the wrong message to your customers, and you don’t want your high-quality ideas or products to be dismissed because your brochure looks amateur. There are so many opportunities to improve your direct mail, collateral or other printed pieces with some careful thought about how you want to print it.

For example, we recently concepted a Christmas card for a client, and instead of just turning over artwork with no thought to production, our recommendation included printing with silver ink on Neenah Paper Inc.’s “Starwhite” Flash Pearl paper (a white stock with a shimmery pearl effect) — a combination that screamed holiday cheer.

The paper and printing process you choose can also help enhance your message. For example, if you’re working on a piece to share your sustainability story, an uncoated, recycled paper with soy-based inks makes a lot more sense than a glossy house stock. Or, if you’re marketing a product known for its strength and durability, why not engage your audience with a non-tearable synthetic paper?

Upgrades like these don’t always need to cost a lot of money. Many marketing agencies employ production services specialists who can provide recommendations and guidance, or a quality printer should have knowledgeable reps on staff to help you understand what options are available.

So, before you send your next piece off to the printer, stop to think about the production possibilities. There’s a whole world to explore full of colored, textured papers; shimmery and metallic inks; glosses and coatings; embossing and debossing; variable content and customization; and many other interesting materials and processes. Have some fun, and good luck!

Just a few of our 2011 BMA Carolinas ProAd awards

VantagePoint Marketing was honored last night in Charlotte by the Business Marketing Association of the Carolinas with its 3rd straight Agency of the Year award, as well as 38 other awards in total. These awards were given for outstanding creative, strategy and results for projects created over the last year for business-to-business marketing clients across the country.

In addition to the Agency of the Year award, we also received 5 Gold awards, 17 Silver awards, and 16 Bronze awards. Work for a total of 11 different clients was awarded, including Estes Express Lines, T&S Brass, Milliken, Nucor Building Systems, SEW Eurodrive, S&D Coffee, Polydeck, BMA Carolinas, Thrace-LINQ, and VantagePoint.

This is the 5th time in the last 6 years that we have won the Agency of the Year award for B2B marketing in both North and South Carolina. We were thrilled to be honored against tough competition, including very strong showings by Jackson Marketing Group and PhaseTwo.biz.

Thanks to an amazing team at VantagePoint that made this year’s success possible!

Dave, Joe, Angie and Ryan after the ceremony

Every PR person has one: The ultimate war story, the craziest thing they’ve ever worked on.  Mine happened 8 years ago this week, when an unsuspecting Cubs fan reached out for a ball and, in the opinion of many Chicagoans, stole the Cubs’ chances of finally getting to the World Series in the process.  Sports fans the world over remember a name that I will never forget: Steve Bartman. Read the rest of this entry »

It’s all over. I got sucked into the spinning, pinning vortex of the online community Pinterest. Though I just started last week, I can’t go to a website anymore without thinking of pinning possibilities. Yes, the word addiction comes to mind; though I’m sure I could quit at anytime — honest. Okay, it’s an addiction.

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Last week, LinkedIn made it possible for LinkedIn users to be able to post status updates for their companies on LinkedIn. The process is relatively simple for users who are company page administrators. But, if you haven’t heard about it, here’s a quick overview of the new LinkedIn status update for company pages.
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Steve Jobs had some ideas on what it takes to succeed in marketing, in business and in life. All technology allegiances aside, so do Bill Gates and Larry Page.

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About VantagePoint

VantagePoint's integrated approach to b-to-b marketing combines keen insight with bright ideas to strengthen your brand's market impact, no matter what the economy. Let us help you get a fresh perspective.

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