You are currently browsing the monthly archive for December 2011.

Life is cyclical for marketing professionals.  Each February, I am filled with excitement and pride in my profession as new Super Bowl ads are rolled out, and, conversely, each December I cringe as I watch and listen to the parade of commercials aimed at informing people about all the things they simply cannot live without, or must give to loved ones if they truly want to demonstrate their yuletide affection. Read the rest of this entry »

Advertisements

Sometimes when people talk to me in the biz or in the office, my eyes glaze over. My mind blocks all incoming communication and I fixate on one thing — a solitary word. Not because of boredom or my being uninterested in the topic at hand, but due to the word or words that were just spoken. Odd words. Words that normal folk don’t use. Words that are created within the four walls of an organization — business speak and corporate jargon. And even some that are created within subsets of a business that the rest of the company doesn’t understand. Really? This happens? Yes. I’ve seen it over and over again. Read the rest of this entry »

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 26 other followers

About VantagePoint

VantagePoint's integrated approach to b-to-b marketing combines keen insight with bright ideas to strengthen your brand's market impact, no matter what the economy. Let us help you get a fresh perspective.

on the web: www.vantagep.com

on Twitter

on Facebook

on LinkedIn

on the phone: 864.331.1240

Categories

our Twitter feed