You are currently browsing Kalyn Kinomoto, Public Relations’s articles.

Effectively grabbing the attention of their target market, American Eagle executed a well-thought marketing plan to help launch their new flagship store in Times Square: give customers 15 seconds of fame. Read the rest of this entry »

It’s lunchtime, but I’m not eating now. So to fill the void, I’m posting about food. Well, to clarify, I’m not really writing about food, rather I’m writing about drinks that wish they were food.

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target_logoAs I was walking through Target last week before Halloween, I was struck with disbelief—shelves were alreadystocked full of Christmas merchandise. Really? It wasn’t even November yet! I went there to try and find a happy medium of Halloween and Thanksgiving merchandise, but instead of finding jack o’-lanterns and turkeys, I saw lots of trees and lights. Now I realize that in order to adequately prepare the house (or my dorm room) for the upcoming holidays, I should plan ahead, but two months ahead? Were retailers selling Christmas merchandise this early last year?

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