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It stopped my multi-touch gesturing fingers in their trackpad tracks. One of those rare occasions when social media pushes your pause button and makes you think. A tweet caught my eye long enough for me to physically write it down on a piece of honest-to-goodness, gen-u-ine paper (well, a sticky note counts). @hunterwalk tweeted, “Your brand is not your logo, name or tagline. It’s the promise you make to your community.”  Read the rest of this entry »

I was out of the office last week attending the funeral of my grandmother.  In her mid-eighties, this woman had survived the Great Depression, raised 5 children and lived long enough to dote on and enjoy 13 great-grandchildren.  Over the years, she hosted countless parties and holiday gatherings for huge numbers of people.  Her door was always open, and there was never a better hostess.  However, what many of us remember most about my grandmother are Sunday dinners, where it was “just us.”

Even during these simple Sunday meals, Grandma insisted on setting the table with the “good” dishes.  When her kids or grandkids would ask why or complain about having to do the prep and clean-up that went with that task, she always had the same answer: “We do this because your family is the most important company you will ever have.” Read the rest of this entry »

With all the great debate swirling around primaries and parties this season, I have become oddly intrigued by a rather unusual issue, one that has absolutely nothing to do with my politics.  Read the rest of this entry »

Long before I joined the VantagePoint team, a bug crawled out from between the cushions on a couch in the middle of our art department during a daily traffic meeting. This one bug surprised the unsuspecting account executive who sat on the couch that morning—who, in turn, forever dubbed this couch, “the bug couch.”

I’ve never actually seen a bug descend from this couch, yet I still call it “the bug couch” like my colleagues and carefully eyeball the cushions before taking a seat. And last week, when a new account coordinator joined our team, what did we do? Warned her of the bug couch, of course!

My point? This otherwise clean, well-structured, comfortable couch had one bug many months ago, and its personal brand may never fully recover.

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I had the privilege of attending a recent client event in Charlotte that reminded me of the importance of corporate social responsibility and serving broader industry needs in branding and reputation management. Read the rest of this entry »

Duds. It doesn’t take more than a swipe of a page in a trade pub to spot them. Not duds like the clothing you wear, but duds like the 4th of July fireworks that don’t ever go off. You know, the ads that seamlessly camouflage themselves with everything else. Shiny stainless steel products, smiling operators in action, the next best “innovation” claim. Or maybe it’s the ad that tries so hard to be clever, but only turns out to be corny — yes, lots of those exist in the pubs I read. Read the rest of this entry »

Life is cyclical for marketing professionals.  Each February, I am filled with excitement and pride in my profession as new Super Bowl ads are rolled out, and, conversely, each December I cringe as I watch and listen to the parade of commercials aimed at informing people about all the things they simply cannot live without, or must give to loved ones if they truly want to demonstrate their yuletide affection. Read the rest of this entry »

As Seen On TV can’t get much better…or worse.

When I was at the gym the other day (just wait, the irony is coming), an infomercial came on a screen in front of me. A woman appeared in a fuzzy pink jumpsuit that was announced to be the “one-piece, lie-around, lounge-around, full-body lazy wear.” With an acrylic fingernailed hand, she demonstrated how soft the fabric was by making bizarre and entirely unnatural rubbing/sweeping motions on her leg. The ad was for the unfortunate stepchild of the Snuggie® — Forever Lazy® — and, yes, that is the product’s real name. In shock, and thinking this was a rerun of an SNL commercial sketch, I continued to watch (much to my horror).

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It’s that time of year again when our thoughts turn to home, hearth, family, and for me, one of the single greatest PR tactics ever invented — the Butterball Turkey Talk Line. This year marks the 30th anniversary of the lifeline millions of Americans have used to save their holiday feasts. Read the rest of this entry »

Just a few of our 2011 BMA Carolinas ProAd awards

VantagePoint Marketing was honored last night in Charlotte by the Business Marketing Association of the Carolinas with its 3rd straight Agency of the Year award, as well as 38 other awards in total. These awards were given for outstanding creative, strategy and results for projects created over the last year for business-to-business marketing clients across the country.

In addition to the Agency of the Year award, we also received 5 Gold awards, 17 Silver awards, and 16 Bronze awards. Work for a total of 11 different clients was awarded, including Estes Express Lines, T&S Brass, Milliken, Nucor Building Systems, SEW Eurodrive, S&D Coffee, Polydeck, BMA Carolinas, Thrace-LINQ, and VantagePoint.

This is the 5th time in the last 6 years that we have won the Agency of the Year award for B2B marketing in both North and South Carolina. We were thrilled to be honored against tough competition, including very strong showings by Jackson Marketing Group and PhaseTwo.biz.

Thanks to an amazing team at VantagePoint that made this year’s success possible!

Dave, Joe, Angie and Ryan after the ceremony

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VantagePoint's integrated approach to b-to-b marketing combines keen insight with bright ideas to strengthen your brand's market impact, no matter what the economy. Let us help you get a fresh perspective.

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