You are currently browsing the tag archive for the ‘big idea’ tag.

A few weeks ago, Advertising Age columnist Tim Williams wrote an excellent article about 15 risks that agencies can’t afford not to take. (The link is to a pdf file, as the Ad Age column is now behind a subscription wall.) We’ve been discussing this article here at VantagePoint recently, and it occurred to me that there are a few of these risks that, in Mr. Williams’ double-negative-speak, marketers can’t afford not to take either.  What follows, with great thanks to Mr. Williams’ inspiration, are 4 ways for your marketing to fail in 2010.
Read the rest of this entry »

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 26 other followers

About VantagePoint

VantagePoint's integrated approach to b-to-b marketing combines keen insight with bright ideas to strengthen your brand's market impact, no matter what the economy. Let us help you get a fresh perspective.

on the web: www.vantagep.com

on Twitter

on Facebook

on LinkedIn

on the phone: 864.331.1240

Categories

our Twitter feed