You are currently browsing the tag archive for the ‘BMW’ tag.

A few weeks ago I got to spend a half-day at the nearby BMW Performance Driving School, racing a number of their very cool cars for an afternoon. Thanks to my friend Kamran Popkin, I saw firsthand how the BMW brand permeates the entire experience, and came away with a few branding lessons – as well as a track victory, some cool promo items, and an enormous grin.
Read the rest of this entry »

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 26 other followers

About VantagePoint

VantagePoint's integrated approach to b-to-b marketing combines keen insight with bright ideas to strengthen your brand's market impact, no matter what the economy. Let us help you get a fresh perspective.

on the web: www.vantagep.com

on Twitter

on Facebook

on LinkedIn

on the phone: 864.331.1240

Categories

our Twitter feed