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According to a recent survey by BtoB Magazine and Rainmaker Systems, 58% of B2B marketers report an increase for their companies’ involvement in e-commerce. Perhaps you, too, are considering this online means to increase sales. But for those who aren’t, you can still take advantage of what B2C companies who are using e-commerce have learned to improve your sales and marketing efforts.

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Like Twitter, Facebook can also be used as a way to reach and connect with key audiences anywhere in the world. In fact, Facebook can be used in 70 different languages. Unlike Twitter, however, Facebook allows you to build what are called fan pages or groups. There are slight differences between a Facebook fan page and a group, but they both allow you to share news, pictures, videos, and more. Below are a few idea generators on how to use Facebook for BtoB. Read the rest of this entry »

TwitterTwitter. Facebook. LinkedIn. They are all tools in the ever-growing world of social media, but how do these internet-based services play out in BtoB? I’d like to take some time over the next few posts to demystify what they really do and share some helpful tips on how they can impact your business.

Twitter

Call it silly, but with 140 characters or less, you can accomplish great things. Think of Twitter as the invitation to the party. It’s a way to entice your audience to greater things, such as your website, blog, a video, a news release, and the list goes on. I often get this question from our clients, “I understand the importance of Twitter, but what do we tweet about?” Well, the short answer is: a lot of stuff! Below are a few examples to help get the social media juices flowing:

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VantagePoint's integrated approach to b-to-b marketing combines keen insight with bright ideas to strengthen your brand's market impact, no matter what the economy. Let us help you get a fresh perspective.

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