You are currently browsing the tag archive for the ‘LinkedIn’ tag.

There are a lot of executives in B2B companies who wouldn’t count themselves among early adopters of social media. Many have educated themselves on how to monitor or connect with their kids on Facebook, and they might post the occasional picture or micro-thought. Some have a Twitter account that goes largely ignored, and most have a LinkedIn account with a fair number of connections.

Are these executives deeply immersed in the realm of social media? No. But they aren’t newbies either. They have just enough personal experience to intuit that there is more they could be doing to promote their brand in the social media space, but business-to-business marketing seems to present a unique set of challenges. How and where to begin?

The most practical place to start going deeper is LinkedIn. If you are thinking to yourself, “I already have a profile,” then you are missing out on a whole world of opportunity. LinkedIn is more than just a place to post a bio and make some connections; it’s a place where you can demonstrate thought leadership to a very targeted audience of potential customers. The easiest way to get started is to join (or start) a LinkedIn group.

LinkedIn groups are forums where people of similar industries share information. If you are a newcomer to groups, your first inclination might be to join groups formed by those who do what you do. (I am a business-to-business marketer; therefore, I will join a business-to-business marketing group.)

A subtle shift in thinking is the key to opening the world of LinkedIn. I am a business-to-business marketer that does business with transportation clients; therefore, I will join transportation groups. I don’t want to blast them with sales information that will be ignored and diminish the value of the group. I want to provide keen insights on their industry with regular frequency so that they start to see me as a go-to resource for information. Providing content of value to selected groups and regular frequency is the best way to demonstrate thought leadership in these forums.

Beyond content and frequency, there is one additional factor that can mean the difference between a good LinkedIn group strategy and a great one: engagement. Imagine a LinkedIn group as a cocktail party. You wouldn’t walk in to a cocktail party and start shouting factoids at other guests. You would engage in conversation to find similar-minded connections. The same is true within groups. Sometimes, asking a thoughtful question says more about the depth of your industry knowledge than a bold statement ever could. The discussions (and connections) that arise from a carefully crafted question may surprise you.

If you suspect that making a foray into the realm of social media should be a part of your marketing strategy, then mastering the art of engagement within LinkedIn groups is a great place to start. Not only can it elevate your brand, but it can pave the road to success on other social media platforms.

Advertisements

Last week, LinkedIn made it possible for LinkedIn users to be able to post status updates for their companies on LinkedIn. The process is relatively simple for users who are company page administrators. But, if you haven’t heard about it, here’s a quick overview of the new LinkedIn status update for company pages.
Read the rest of this entry »

There’s no denying that we are all faced with doing more with less these days. Between meetings and emails, there isn’t always a lot of time for everything else on the to-do list. Additionally, it is summer, which means many people are traveling or taking time off. For those of us that are constantly on the go, here are four tools that can keep us connected without getting too far behind.
Read the rest of this entry »

Some people call LinkedIn their digital Rolodex, which it can be, but it offers much more. It can also be a tool to help you form business partnerships, research trends, ask questions, form and join groups, follow discussions, and show thought leadership.

linkedinAs a company, you can set up a corporate page, which details the organization, including location, employees and website. By starting a group, you can invite people to join, start conversations, and build a community with your audience. As an individual, you can build your personal profile and become part of groups or associations. Why is all of this important? Like Twitter and Facebook, LinkedIn is yet another way to connect with your audience on multiple levels.

Read the rest of this entry »

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 26 other followers

About VantagePoint

VantagePoint's integrated approach to b-to-b marketing combines keen insight with bright ideas to strengthen your brand's market impact, no matter what the economy. Let us help you get a fresh perspective.

on the web: www.vantagep.com

on Twitter

on Facebook

on LinkedIn

on the phone: 864.331.1240

Categories

our Twitter feed