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Unlike traditional advertising where you know you’ll get what you pay for, media coverage through public relations is never guaranteed. When you purchase a radio spot, television commercial or print ad, you know exactly when and where you message will appear. You also get to control the message. With public relations, however, it’s not that simple. Below are five steps to help increase the likelihood that your next story will be covered.

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Perhaps you’ve just come across a news story like “Cash for Clunkers Lifts Auto Sales” or “Audi Outperforms U.S. Import Luxury Sector,” and you’re wondering how to get the same visibility for your company. Of course, developing and distributing a press release is still one of the most basic ways to reach the public. While you may not have a groundbreaking story that will land you on the front page of The Wall Street Journal, here are 10 “story starters” to consider: Read the rest of this entry »

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