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NBC’s experiment with primetime television begins tonight at 10 pm, with the premier of “The Jay Leno Show.” With the 10 pm time slot typically reserved for dramas — a least on the broadcast networks — NBC is forging new territory with this nightly primetime comedy/variety show.

If we take a look at some of the reasons why NBC is taking what many deem a risk, there are some lessons for us (B2B marketers).

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