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A few weeks ago I got to spend a half-day at the nearby BMW Performance Driving School, racing a number of their very cool cars for an afternoon. Thanks to my friend Kamran Popkin, I saw firsthand how the BMW brand permeates the entire experience, and came away with a few branding lessons – as well as a track victory, some cool promo items, and an enormous grin.
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A number of people I’ve talked to recently don’t understand all the fuss around social media. What is it? Why is it growing so fast? Can Twitter help or hurt us? Do we need to do anything? Psychologists say that people remember things presented to them in 3s so, briefly, here’s my take, in 3s:

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