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Long before I joined the VantagePoint team, a bug crawled out from between the cushions on a couch in the middle of our art department during a daily traffic meeting. This one bug surprised the unsuspecting account executive who sat on the couch that morning—who, in turn, forever dubbed this couch, “the bug couch.”

I’ve never actually seen a bug descend from this couch, yet I still call it “the bug couch” like my colleagues and carefully eyeball the cushions before taking a seat. And last week, when a new account coordinator joined our team, what did we do? Warned her of the bug couch, of course!

My point? This otherwise clean, well-structured, comfortable couch had one bug many months ago, and its personal brand may never fully recover.

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