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Duds. It doesn’t take more than a swipe of a page in a trade pub to spot them. Not duds like the clothing you wear, but duds like the 4th of July fireworks that don’t ever go off. You know, the ads that seamlessly camouflage themselves with everything else. Shiny stainless steel products, smiling operators in action, the next best “innovation” claim. Or maybe it’s the ad that tries so hard to be clever, but only turns out to be corny — yes, lots of those exist in the pubs I read. Read the rest of this entry »

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For me, this time of year is busy with organizing editorial calendars and planning opportunities for 2010. It is also the time when I like to reach out to various publications to thank them for their support over the past year for VantagePoint and our clients. Read the rest of this entry »

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