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transformers movie posterOn Saturday, four Transformers came to my door. Of course, they were between the ages of 5 and 10, and it was Halloween, but still. They were there. My oldest son has watched the first movie so many times he knows the dialogue, and he rushed out to pick up the latest movie on DVD the day it came out. And has watched it half a dozen times since then. (I even caught my wife engrossed in the special features the other night.) This is a 25-year-old franchise – how in the world are they dragging 9 and 16 year olds into their web? Simple. Marketing.

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