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Social media is only for consumers and young kids, right? Wrong. Social media is for everyone, including B2B companies. In fact, in a resent research study from BizReport, “86% of B2B firms are using social media, compared to 82% of B2C outfits.”  While B2B companies may be using social media more in general terms, B2C companies are far more involved and advanced at managing the tools and measuring success.

Here are some more stats from BizReport:

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We were thrilled to be honored with 34 awards last night from the BMA Carolinas — including our 4th Agency of the Year award.

 

VantagePoint's Gwen Groover, Dave McQuaid, Ryan Meister, and Donna Malone (l to r) with BMA Carolina's president Chad Hartman (center) after the awards program

 

In a fun spy-themed party in downtown Charlotte, MC’d by Chad Hartman and Kamran Popkin, we won 4 gold awards, 16 silver awards, 13 bronze awards, and the coveted Agency of the Year trophy.

The awards recognized the breadth of the work that we produce, as we won for websites, microsites, integrated campaigns, direct mail, ads, posters, corporate identity, packaging, videos, social media, CD-ROMs, sales collateral, and public relations.

And a broad base of our clients was honored in the awards given as well — in total, work for 14 different clients was recognized.

  • Gold awards were given for work done for Cryovac, T&S Brass, and VantagePoint Marketing.
  • Silver awards were given for work done for BMA Carolinas, Cryovac, Estes, Milliken, Ortec, Polydeck, SEW-Eurodrive, Span America, T&S Brass, and WEG Electric.
  • Bronze awards were given for work done for Barnhardt Manufacturing, Estes, Itron, Sensortech, SEW-Eurodrive, Span America, T&S Brass, and U.S. Xpress.

We owe a debt of gratitude to our clients that make all this stellar work possible, as well as to a wonderful team of VantagePoint professionals who work tirelessly to produce great work for our clients. And thanks to Chad and the rest of the BMA board for all their work, as well as to Kamran for his witty MC-ing. Thank you all!

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About VantagePoint

VantagePoint's integrated approach to b-to-b marketing combines keen insight with bright ideas to strengthen your brand's market impact, no matter what the economy. Let us help you get a fresh perspective.

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