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An easy way to shorten sales cycles
August 7, 2009 in Marketing | Tags: Digital, MarketingSherpa, social media, virtual events, virtual trade shows | by Kristin Ambory, VP Client Services | 1 comment
How do you shorten sales cycles? Simple: be where your customers are looking. MarketingSherpa recently investigated how decision makers and influencers get information about products and services, and their findings show that customers are looking in different places than before – which has important implications for marketers.
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