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Have you ever thought about why customers buy your product? Is it because of your brand name or the product features and benefits, or maybe the persuasive copy written in the catalog? Or is it price?  Read the rest of this entry »

Take a close look at your company’s product and service portfolio.  Does your portfolio reflect your company’s business strategy, or is your portfolio loaded with a mismatch of products or services with little potential for growth?

New products and services set the future direction of your company.  If your portfolio does not support your company’s business strategy, then who is driving your organization?

A company without a new product/service strategy can easily be directed by its most vocal salesperson(s) or its largest customers.  Sure, we all have times when we have to add a small program to satisfy critical customers.  But if you do not have an innovation charter, these incremental projects can drain your development resources and alter the future direction of your company.

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