Honest Branding: Pushing Beyond Graphics and Type

It stopped my multi-touch gesturing fingers in their trackpad tracks. One of those rare occasions when social media pushes your pause button and makes you think. A tweet caught my eye long enough for me to physically write it down on a piece of honest-to-goodness, gen-u-ine paper (well, a sticky note counts). @hunterwalk tweeted, “Your brand is not your logo, name or tagline. It’s the promise you make to your community.” 

Giving thanks to the media

For me, this time of year is busy with organizing editorial calendars and planning opportunities for 2010. It is also the time when I like to reach out to various publications to thank them for their support over the past year for VantagePoint and our clients.