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In the August issue of PRSA’s monthly periodical, Public Relations Tactics, I came across some interesting statistics provided by the Arketi Group. Simply put, the research shows the percentage of business journalists that utilize various sources for story ideas. Read the rest of this entry »

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Perhaps you’ve just come across a news story like “Cash for Clunkers Lifts Auto Sales” or “Audi Outperforms U.S. Import Luxury Sector,” and you’re wondering how to get the same visibility for your company. Of course, developing and distributing a press release is still one of the most basic ways to reach the public. While you may not have a groundbreaking story that will land you on the front page of The Wall Street Journal, here are 10 “story starters” to consider: Read the rest of this entry »

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