You are currently browsing the tag archive for the ‘strategy’ tag.
Tag Archive
Let your customers choose
August 7, 2009 in Advertising, Digital, Marketing | Tags: campaign, Digital, social media, strategy, video, viral, YouTube | by Will Gray, Director of Digital Marketing | Leave a comment
Your customers are choosing, whether you’re the one giving them the choices — or not. That’s the message of the Web 2.0 era, and it was reinforced again in the last week of July. That’s when the hottest viral video of the week belonged to a UK nonprofit dedicated to stopping violence. The campaign launched on YouTube and within a couple weeks had rocketed to three-quarters of a million views per week. Read the rest of this entry »
recent comments