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A Major League Headache

October 19, 2011 in Branding, Marketing, Public Relations | Tags: , , , , | by | 2 comments

Every PR person has one: The ultimate war story, the craziest thing they’ve ever worked on.  Mine happened 8 years ago this week, when an unsuspecting Cubs fan reached out for a ball and, in the opinion of many Chicagoans, stole the Cubs’ chances of finally getting to the World Series in the process.  Sports fans the world over remember a name that I will never forget: Steve Bartman. Read the rest of this entry »

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